Bankruptcy Lead Tips

Help Rebuild Their Credit and Their Self Esteem.

Remind these people that there is still hope. Most people might feel embarrassed that they had to claim bankruptcy, but it is not always their fault. Not only do they need to be reassured that they still have options, but they need to be reminded a few times before they may act upon your message. Show these bankruptcy leads how to rebuild and rehabilitate their credit the right way.

You want to be sure to reach these potential prospects on your bankruptcy leads list before your competition does. Because these consumers are worried about getting their credit back in good

standing, you can almost rest assured that they will make their payments. And the law is on the lender's side. Help these people build a good financial foundation and you may gain a loyal credit worthy customer.

Marketing Bankruptcy Lead Tips to Remember

Send your message a few times to remind prospects of your services
Do not make your message sound condescending
Be honest regarding what you can and can not offer
Keep things simple and to the point
Keep your mail piece professional

5 Direct Mail Elements guiding your Campaigns to Success

Bankruptcy Marketing Tips and Direct Mail Elements

The List--When marketing bankruptcy leads it must be sent to the correct party. Reaching the right target audience is crucial in bankruptcy marketing. With more specific data to mass customize your message, you will be positioned to gain higher responses.

The Offer--It is referred to as the deal. The offer should be clear and include a deal that a prospect can't refuse. Offers are either soft or hard depending on your product or service. A call-to-action or a way to respond must be included in support of the offer.

When constructing the offer you must ask yourself: How much am I able to spend on a new customer?; How good of a deal am I able to afford?; What is the value of a new long-term customer? Repeating the offer in the mail piece is key in direct marketing.

The Timing--For direct mail to gain better response rates you should focus on the prospect's buying cycles and habits. Sending a message to bankruptcy leads that just filed about rebuilding their credit, may not be as profitable as sending the same message after they have been discharged. This also shows the importance of selecting a targeted bankruptcy leads list.

The Layout-- It's critical to have a layout with specific graphics that compliment the copy of the direct mail piece. Always use people or people using the product/service over product shots alone. Use different color fonts sparingly. When using postcard type mailings, the eye goes from right upper, to left middle, and ends at right lower...design your piece to consider this flow. For letters, the eye starts in the upper left and zig zags to the lower left. This is why a P.S. in the letter is so important.

The Copy--A good mail piece relates to what the product and service will do for the reader. The writing attitude should be about the benefits the reader will receive by doing business with your company. Be clear and simple, the copy should be written as if it was a conversation with the reader. Short sentences, headlines, sub headlines and repeating the offer are important for readers to understand your message. Most readers scan when they look at direct mail, make your copy scanable.

Our Accurate Bankruptcy Leads List Database Can Help You Help Others.

Our Bankruptcy lead Lists Database Includes The Following Criteria Selections:

State
County
Zip Code
Zip Range
Radius
Area Code
Carrier Route
Chapter
Children Present
Dwelling Type

Filing Date
Gender
Home Loan Date
Homeowner or Renter
Hotline
Income Estimated
Individual/Joint Filing
Length of Residence
Loan to Value Estimate
One per Household

Only Records with ZIP+4
Phone Number
Release Date
Status ITA Conversion (450-850)
Newest Auto Trades
Open Auto Loans
Total Bank Revolving Balance
Total Bank Revolving Balance Range

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