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Business Mailing Tips

One Mailing Might not be Enough

Most business-to-business marketing is very similar across the board. So, make sure you stand out from the rest of the crowd. Have a better offer to present to your potential customers.  Knock them out with great customer service. Most computers these days have a font that looks like a human’s handwriting.  This shows them that you have taken the time  to put more effort into your offer. Sometimes half the battle is getting the direct mail delivered and opened  by the targeted recipient. Gatekeepers and subordinates prevent this from happening in the business world. When it does land in the decision makers hands, insure your message counts. Use these business mailing tips to market your targeted business list and get the higher response rates.

Business Direct Mailing Tips

• Find something that differentiates you from everyone else.
• Make sure mail piece is professional and clean. 
  
• Keep it simple by getting to the point quickly.
• Make your letter personalized, but still professional.
  
• Provide great customer service when a prospect responds.
  

5 Direct Mail Elements guiding your Campaigns to Success

Direct Mail Elements for Marketing to Businesses

The List--For direct mail to gain a business response it must be sent to the correct party.  You must identify in every industry market who has the purchasing power within the business or organization.  Reaching the right target audience is crucial in business marketing. The more exact and specific a name and title is on a mailing list the more likely it is to reach the target recipient.
 
The Offer--It is referred to as the deal. The offer should be clear and include a deal that a prospect can't refuse.  Offers are either soft or hard depending on your product or service. A call-to-action or a way to respond must be included in support of the offer. 

When constructing the offer you must ask yourself: How much am I able to spend on a new customer?; How good of adeal am I able to afford?; What is the value of a new long-tern customer?  Repeating the offer in the mail piece is key in direct marketing.
 
The Timing--For direct mail to gain better response rates you should focus on the prospect's buying cycles and habits.   Sending a message for a snow removal contracts in January, may not be as profitable as sending the same message in July or August.  Companies and firms have certain buying and contract cycles that need to be taken in to account when marketing your offer.

The Layout-- It's critical to have a layout with specific graphics that compliment the copy of the direct mail piece.  Always use people or people using the product/service over product shots alone. Use different color fonts sparingly. When using postcard type mailings, the eye goes from right upper, to left middle, and ends at right lower...design your piece to consider this flow. For letters, the eye starts in the upper left and zig zags to the lower left. This is why a P.S. in letter is so important.

The Copy--A good mail piece relates to what the product and service will do for the reader. The writing attitude should be about the benefits the reader will receive by doing business with your company.  Be clear and simple, the copy should be written as if it was a conversation with the reader. Short sentences, headlines, sub headlines and repeating the offer are important for readers to understand your message.  Most readers scan when they look at direct mail, make your copy scanable.