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Direct Mail Marketing in the 21st Century
By Marcia
Ming
Direct mail marketing in the 21st century is an excellent way to keep costs down because you only market to prospects that match the demographic, geographic and lifestyle traits research has shown to work for your business. It works especially well for main street businesses when used in tandem with other strategies like tele-marketing or follow-up email marketing.
Most 21st century businesses can not afford to
spend money on image ads to build a brand. Only giant corporations like
Nike
have the budgets to blast expensive commercials at anyone who happens
to be
watching. If your budget is tight, you need to reach the prospects most
likely
to buy your product or service. With a good direct mail list, you can
identify
just the right prospects and send your message often enough to gain
their
trust.
One of the biggest challenges small businesses face is getting traffic to their websites. Many of the available online strategies generate traffic, but it may not always be the most targeted traffic for your small business. Smart marketers often use direct mail to generate leads that can be integrated with their online marketing strategies. One such strategy is to send postcard mailers to a targeted list of prospects, directing them to visit your website for more information, coupons or special offers. Blending direct mail with online strategies can be a great way to ultimately cut costs by using the most powerful tools to identify new prospects.
It is not a good idea to buy or rent lists of email addresses online – it leads to spamming which is against the law. However, it is perfectly acceptable to rent mailing lists offline and drive that traffic to your website. Once prospects visit your website, you can offer a free gift or newsletter inviting them to join your email list.
In many ways, follow-up email marketing has a lot in common with 21st century direct mail. Both are direct marketing techniques. Once you have identified your ideal prospects and gotten their attention with an effective direct-mail piece, you can use follow-up email marketing to stay in touch. Blending direct mail with follow-up email is a highly effective direct marketing strategy for the 21st century.
Marcia Ming is a web content writer and small business marketing consultant. Visit her website, http://www.savvymarketingsecrets.com to get a free ebook filled with effective ways to drive traffic to your website.
buy-direct mailing-lists.com does not
endorse or claim any of the content in the above article to be factual.Keeping Marketing Costs Down
Direct mail marketing in the 21st century is an excellent way to keep costs down because you only market to prospects that match the demographic, geographic and lifestyle traits research has shown to work for your business. It works especially well for main street businesses when used in tandem with other strategies like tele-marketing or follow-up email marketing.
Most 21st century businesses can not afford to
spend money on image ads to build a brand. Only giant corporations like
Nike
have the budgets to blast expensive commercials at anyone who happens
to be
watching. If your budget is tight, you need to reach the prospects most
likely
to buy your product or service. With a good direct mail list, you can
identify
just the right prospects and send your message often enough to gain
their
trust.
One of the biggest challenges small businesses face is getting traffic to their websites. Many of the available online strategies generate traffic, but it may not always be the most targeted traffic for your small business. Smart marketers often use direct mail to generate leads that can be integrated with their online marketing strategies. One such strategy is to send postcard mailers to a targeted list of prospects, directing them to visit your website for more information, coupons or special offers. Blending direct mail with online strategies can be a great way to ultimately cut costs by using the most powerful tools to identify new prospects.
Collect Email Addresses at the your Website
It is not a good idea to buy or rent lists of email addresses online – it leads to spamming which is against the law. However, it is perfectly acceptable to rent mailing lists offline and drive that traffic to your website. Once prospects visit your website, you can offer a free gift or newsletter inviting them to join your email list.
Follow-up Email and Direct Marketing
In many ways, follow-up email marketing has a lot in common with 21st century direct mail. Both are direct marketing techniques. Once you have identified your ideal prospects and gotten their attention with an effective direct-mail piece, you can use follow-up email marketing to stay in touch. Blending direct mail with follow-up email is a highly effective direct marketing strategy for the 21st century.
Marcia Ming is a web content writer and small business marketing consultant. Visit her website, http://www.savvymarketingsecrets.com to get a free ebook filled with effective ways to drive traffic to your website.
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