| Input Data | |
|---|---|
| Number of pieces being mailed: | |
| Total mailing costs: | $ |
| Anticipated response rate (responders/total mail quantity): | % |
| Anticipated conversion rate (responders/purchases): | % |
| Average profit per sale: | $ |
| Results | |
|---|---|
| Number of responders: | |
| Number of purchasers: | |
| Total profit: | |
| Cost per responder: | |
| Cost per sale: | |
| Cost per mail piece: | |
| Marketing ROI: | |
| Break Even Analysis | |
|---|---|
| Break even response rate (holding conversion fixed): | |
| Break even conversion rate (holding response fixed): | |