Fax Mailing Tips

How to Uncover Hidden Growth Potentials?

Although fax mail is not as popular as delivered direct mail, it is still as effective. Knowing that the recipient pulls your message from a fax machine, you have made it past the first barrier. You should keep their interest by giving them a great offer immediately. Get to the point quickly to assure that they will continue reading the page.

To get a prospect to look at your direct fax mail, keep these fax mailing tips in mind:

Get to the point quickly
Make it look professional, no cartoons or bubble words
Send only black and white copies; colors may blend to look gray and not stand out
Have an offer that is hard to refuse consideration
Make sure your company name and information are clearly legible

5 Direct Mail Elements guiding your Campaigns to Success

Fax Marketing Elements that You Must Not Overlook.

The List--For fax mail to gain a response, it must be sent to the correct party. You must identify in every industry market who has the purchasing power within the business or organization. Reaching the right target market audience is crucial in fax marketing. The more exact and specific a name and title is on a fax mailing list, the more likely it is to reach the target recipient.

The Offer--It is referred to as the deal. The offer should be clear and a deal that a prospect can't refuse. Offers are either soft or hard depending on your product or service. A call to action or a way to respond must be included in support of the offer.

When constructing the offer you must ask yourself: How much am I able to spend on a new customer?; How good of a deal am I able to afford?; What is the value of a new long-tern customer? Repeating the offer and continuously resending the offer is key direct marketing.

The Timing--For direct fax mail to gain better response rates, you should focus on the prospect’s buying cycles and habits. An accountant sending messages to businesses for a discount on tax services in June may not be as profitable as sending the same message in March. Companies and firms have certain buying and contract cycles that need to be taken into account when marketing your offer.

The Layout--Just remember to use black and white with few, if any, pictures. Real pictures will not show clearly on a fax. Make the layout flow nicely to keep the eye’s attention. Having the contents scattered is a sure way to lose the reader’s interest quickly.

The Copy--Because most readers scan mail quickly, make it easy to pick up on the important points of your offer. Keep the information short, but intriguing. This may make the reader want to learn more about what you have to offer them. Thus, with your company information clear, they can either go to your website or contact you. Don’t forget to repeat your offer a few times throughout the fax mail piece.

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