Mailing Lists Marketing Articles

We have compiled marketing articles from experts across the country. Get tips and see how industry leaders are implementing their direct mail and other marketing campaigns with success.

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Direct Mail Marketing in the 21st Century

With the economy in a tailspin, smart business marketers are looking for low-cost, high impact ways to promote their products and services. Even with the Internet, direct mail remains one of the most reliable ways to get your message out to the prospects most likely to buy what you are selling.

Use Direct Mail to Drive Traffic to Your Website

Once you have created a Web site for your business, you need to make people aware of your Web site. Direct mail may seem counterintuitive, but it can actually work quite well to drive traffic to your Web site. Read on to find out why you should use direct mail to promote your Web site.

Sales Prospecting Training – Are You Wasting Money

Many organizations fail to achieve targets because they don’t take actions to generate leads. That means experienced sales people, that should be making sales appointments and closing sales, are spending their time looking for prospects. You have to ask yourself if that is effective use of a sales professional’s time.

Low Budget Marketing Methods

Are these the missing ingredients in your business? It’s not easy starting a new business, it’s not supposed to be. If it was everybody would be doing it and everybody would be successful. Generally speaking, when someone kicks off, they’re running on very tight budget so many don’t even consider doing any marketing.

Direct Mail Benefits

It may be hard to believe nowadays, but there's a lot more to marketing than the Internet. Offline marketing techniques still work, and work well. Direct mail still especially works well, according to a survey by Universal McCann, who found that direct mail spending has kept climbing in recent years by about 8% per year.

The 5 Qualities of a Tag Line

A catchy tag-line can be a great answer to the question: "So, what do you do for a living?" I call this your "short answer" or your tag line. It is basically two sentences. "I am a special kind of counselor." "I teach/help/work with (your target market and the problem that they see themselves as having)"

Tips to Expand Direct Mail Reactions to a Business

In spite of the Internet, direct mail still plays a part in a home business. Here are some tips on how to improve responses to direct mail. A headline is important, of course, but don't forget to put a P.S. on a direct mail letter. Increase mailings to customers can produce increase sales. If a home business owner is mailing to customers only every 3 months, they should increase that mailing to every other month and/or more.

The One B2B Direct Mail Tip Guaranteed to Generate Leads

Business-to-business (B2B) marketing differs greatly from business-to-consumer marketing. Generally, services and products sold to businesses are multifaceted and cost more than services and products sold to consumers. The buying and selling process usually includes many more steps and involves more than one person.

Mistakes to Avoid for Your Direct Mail Postcard Marketing Campaign
The direct mail marketing postcard is an inexpensive yet powerful marketing tool. It's success is with the use of repetition and avoiding these common mistakes. There are common mistakes made creating and sending marketing campaign postcards, that will be the difference between success and failure of your campaign, that are easily avoided.

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