New Homeowners Mailing Tips

Increase Profits by Marketing to New Homeowners Who Ready to Buy.

As with new movers, you don’t want to discount possible buyers right away. The average person buys most of the needed products in their first six months of their move, than in the following five years. Be quick to present your offer to new movers. Use a list supplier that is accurate and current with the database updates.

You could also send them an offer of a discount on their product or service, but a deadline should be clear on the offer. If you are offering a service, send them a magnet with your information on it to put up in their new home.

Direct Mail Tips for New Homeowners

Market to these consumers within the first six months of their new homeownership.
Send multiple mail pieces within the six months.
Use dimensional mail pieces, such as magnets, menus, samples, etc.
Use postcards or put the offer on the outside mail piece.
Set defined deadlines for the offer.

5 Direct Mail Elements guiding your Campaigns to Success

New Homeowners Mailing Tips for Constructing a Profitable Mail Piece.

The List--For direct mail to gain a consumer response, it must be targeted to profiled prospects who may need your products or services . Selecting a new homeowners' file is a great target because these homeowners in fact spend money in the first six months of their move. But make sure that your list is narrowed down to the perfect target market. A new homeowner with a home value of $75,000 is probably not interested in an installation of a $50,000 pool. Choose additional data selections to narrow in and to get a perfect direct mailing lists.

The Offer--It is referred to as the deal. The offer should be clear and include a deal that a prospect can't refuse. Offers are either soft or hard depending on your product or service. A call-to-action or a way to respond must be included in support of the offer.

When constructing the offer you must ask yourself: How much am I able to spend on a new customer?; How good of a deal am I able to afford?; What is the value of a new long-term customer? Repeating the offer in the mail piece is key in direct marketing.

The Timing--For direct mail to gain better response rates you should focus on the prospect's buying cycles and habits. Sending a message for a landscape contract in October, may not be as profitable as sending the same message in March or April . New homeowners are in a stage in their life were they are establishing new relationships and shopping loyalties. Timing is essential when marketing to new homeowners, do not miss your window of opportunity.

The Layout-- It is critical to have a layout with specific graphics that compliment the copy of the direct mail piece. Always use people or people using the product/service over product shots alone. Use different color fonts sparingly. When using postcard type mailings, the eye goes from right upper, to left middle, and ends at right lower...design your piece to consider this flow. For letters, the eye starts in the upper left corner and zig zags to the lower left corner, this is why a P.S. in letter is so important.

The Copy--A good mail piece relates to what the product and service will do for the reader. The writing attitude should be about the benefits the reader will receive by doing business with your company. Be clear and simple, the copy should be written as if it was a conversation with the reader. Short sentences, headlines, sub headlines and repeating the offer are important for readers to understand your message. Most readers scan when they look at direct mail, make your copy scanable.

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Our New Homeowners Mailing Lists Database Includes The Following Criteria Selections:

State
County
Zip Code
Zip Range
Radius
Area Code
Carrier Route
Census Tract
1st Loan Amount
1st Loan Interest Rate Type
1st Loan Type
2nd Loan Amount

2nd Loan Interest Rate Type
2nd Loan Type
3rd Loan Amount
3rd Loan Interest Rate Type
3rd Loan Type
Address Lines
Gender of Primary Owner
History Flag
Home Market Value
Homeowner Type
Loan Amount Scan Field
Loan Interest Rate Type Scan Field

Loan to Value
Loan Transaction Type
Loan Type Scan Field
Only records with ZIP+4
Phone Received Date
Property Type
Purchase Amt/ Transaction Value
Purchase/ Loan Date
Record Receipt Date (Pub Date)
Telephone Number
Trust Flags

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