Resident Mailing Tips

How to do You Effectively Saturate a Specific Area?

saturation mailing tips for resident mailers

You know that sending your message to as many potential customers is very important and helpful to your business. You probably also know that sending it one time will probably not be enough to make someone run out and purchase or call you for your products or services. A business should mail out more than one mail piece with information about its services or products.

It is best to have an offer on all mail pieces that are sent out. Keep your information fresh to these potential customers by sending a coupon that expires within a certain amount of time for your mail pieces. Most people don’t want to miss out on a good sale or discount.

Most people may not even open their direct mail. When marketing your message to a large population, don’t expect 100% response rates. But, follow our "Buying Checklist" and these tips for a much better chance of getting the responses you want.

Resident/ Occupant Mailing Tips

Make your envelope/postcard stand out
Use bold lettering for your offer
Keep it short and simple; don’t overcrowd the piece with unnecessary wording
Remember to put a time limit on your offer so the customer acts fast
If you are going to use a picture, use a real picture rather than a drawing or cartoon

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Resident Mailing Tips for Your Direct Marketing Campaigns.

The List--For direct mail to gain a business or consumer response, it must be sent to the correct address. Reaching the right target audience in a specific area is crucial in direct marketing. The more exact and specific a name and title is on a mailing list the more likely it is to reach the target recipient.

The Offer--It is referred to as the deal. The offer should be clear and include a deal that a prospect can't refuse. Offers are either soft or hard depending on your product or service. A call-to-action or a way to respond must be included in support of the offer.

When constructing the offer you must ask yourself: How much am I able to spend on a new customer?; How good of a deal am I able to afford?; What is the value of a new long-tern customer? Repeating the offer in the mail piece is key in direct marketing.

The Timing--For direct mail to gain better response rates you should focus on the prospect's buying cycles and habits. Sending a message about your after Thanksgiving Day Sale in December, is not as profitable as sending the same message in November. Companies and consumers have certain buying and contractual cycles that need to be taken in to account when marketing your offer.

The Layout-- It's critical to have a layout with specific graphics that compliment the copy of the direct mail piece. Always use people or people using the product/service over product shots alone. Use different color fonts sparingly. When using postcard type mailings, the eye goes from right upper, to left middle, and ends at right lower...design your piece to consider this flow. For letters, the eye starts in the upper left and zig zags to the lower left. This is why a P.S. in letter is so important.

The Copy--A good mail piece relates to what the product and service will do for the reader. The writing attitude should be about the benefits the reader will receive by doing business with your company. Be clear and simple, the copy should be written as if it was a conversation with the reader. Short sentences, headlines, sub headlines and repeating the offer are important for readers to understand your message. Most readers scan when they look at direct mail, make your copy scanable.

Our Resident Mailing Lists Database Includes The Following Criteria Selections:

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College Address
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Dwelling Unit Select
Include Route Types
Limit Selection to City Address
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Omit Drop Address
Residential/ Business Selector
Sets Mail Date for Seasonal Address Calculations

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