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Sales Prospecting Training – Are you wasting money

By Stephen Craine

Boost your sales results with direct mailing lists.

The sales process starts for the sales person with a lead. But many organizations fail to achieve targets because they don’t take actions to generate those leads. That means experienced sales people, that should be making sales appointments and closing sales, are spending their time looking for prospects. You have to ask yourself if that is effective use of a sales professional’s time.

As a sales manager and trainer, I want my sales teams making sales appointments and getting in front of customers. When I present sales prospecting training I ask the delegates, what do your top sales people earn per hour?  If you were employing someone as a sales prospector only, would you pay them the same rate as your sales people?  It’s like paying a trained mechanic to wash cars.

Successful sales managers know it makes more sense to make a low cost investment in a targeted mailing list, and give their sales people more selling opportunities.

Successful businesses make a profit by making good investments

Supporting your sales people with effective sales training, and a supply of sales leads, is a good investment. My sales prospecting training advice is to build a relationship with a good mailing list broker, then look at sales training on how to get the best results from that list.

Before you buy a mailing list make sure you look at the buying mail list checklist. I know many businesses have found this a valuable tool to help them choose the right list broker, and the best list for their needs. Then decide which is the right list for you by selecting the target specific mailing list that will grow your business.

To get the best results from your mailing list look for sales training that will turn leads into appointments, and appointments into sales. There are now many different ways to train your sales team.

Corporate sales training courses:

It can be very expensive. but should have proof of previous success with similar companies. The Trainer may not fully understand your market, your sales people, or know your product.

Sales books:
You can choose from many authors with a great range of styles and experience. But you may have to read 200 – 300 pages to get a few good ideas.

The Internet:
Instant access to the largest, and still growing, sales training reference library. Internet sites get straight to the point. You will know from the first few lines on a page if there is going to be a benefit to you.

There is massive amount of information, and a huge number of websites, so here’s some good places to start your search.

To turn your sales leads into sales appointments look at sales prospecting training on making  sales appointments. There are sales appointment making techniques for cold calling and information follow up calls. Just right for following up direct mailing list.

Get the most from the sales opportunities that your mailing list provides. See sales training on taking hot leads, and sales appointments, through the sales process to the close of the sale.

Sometimes the best person to train your sales people is you. You have the best product and market knowledge. Add to that, proven sales training courses, with everything you need to present to your sales team, and you have a recipe for success. And at a very low cost. Here’s two courses that I use with my sales teams on sales training and sales appointment making.

Once you have combined a targeted mailing list with effective sales training you will have a process, at your control, to convert your low cost investment into sales

Bio:
Stephen Craine is a working sales manager and trainer for a national UK company. He has worked in variety of sales, management, and training, roles for over 20 years. He has a successful track record in industries that include communications and entertainment markets, direct selling, and the service sector.

With a background of experience in field sales and telesales, he has developed his sales training techniques, with his sales teams, in real sales situations. His training courses reflect this practical approach to sales, and only include selling techniques that have been proven to work.

By combining  NLP (Neuro Linguistic Programming), motivation coaching, and hands-on management experience, he can now offer unique training for sales, and career development. The focus of the training is on the beliefs and abilities of the individual, giving them the skills to make the best use of their resources.

buy-direct mailing-lists.com does not endorse or claim any of the content in the above article to be factual.


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