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The Right List For You

What is the right list for you and your business?  Here is a quick guide to make sure you purchase the list that best matches your criteria.

	Business List – This list is used to market your information to businesses.  Business to business best describes this list.
	Consumer List – This list is used to find the individual prospect with a more personalized collection of data.
	Resident List – This list has a broader range of data.  It is used more often to saturate a market, rather than pinpointing with more specific selections.
	New Movers List – This list is used for marketing to individuals that have recently moved into a new home; whether it is a house, condo, apartment, etc.
	New Homeowners List – Much like the new movers list, it is used to market to individuals that have recently moved.  This list is specific mostly to individuals that purchase the new home, rather than rent.
	Mortgage Lead List – This list is used for marketing your mortgage offers to individuals that may be looking to purchase a home, refinance, or are interested in an equity loan.
	Bankruptcy Lead List – This list is used to send offers to individuals that have filed bankruptcy recently.  Many of these individuals will jump at the chance to take offers that are presented to them, due to their current position.
	Fax List – Just like all direct mail, this is used to market your information.  One of the biggest advantages to using a fax list is that when your prospects receive the offer, they usually read it.  Not all mailed offers are opened by the prospect.
	Specialty List – This list is used for more specific prospects.  These range from specific executives to time share holders to mothers who like easy reading. Specialty lists take longer to deliver and are far more costly, but depending on your product or service may have a higher ROI.

For Immediate Assistance in Selecting the Most Profitable Direct Mailing List